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Jameson Irish Whiskey
Each year, in the lead up to St. Patrick’s Day, Jameson collaborates with some of Ireland’s finest artists and illustrators in creating Limited Edition Bottle. They celebrate some of Dublin’s unique expressions, locations, and icons.
This year, Dublin based designer Steve McCarthy, shows that while the city will always evolve, its spirit of openness and taking risks will never change. The design, of a simple gesture “Chancing Your Arm”, illustrates Dublin, the home of Jameson as a place that rewards those who show social bravery, fearing a little less and living a little more.